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For years, the default advice for busy women has been the same: push harder, optimise your mornings, squeeze self-care into whatever space is left. But somewhere between school drop-offs, scaling businesses, leadership roles and mental load, many women have quietly decided they’re done with burnout as a badge of honour.
There’s a moment most mums remember clearly: the weeks leading up to birth. The check-ups. The monitoring. The endless advice. The lists. And then, suddenly, the baby arrives and the support quietly evaporates. For Helen Sykes, founder of Happy Kat, that silence wasn’t just frustrating. It was the spark that
If there’s one thing parents relearn very quickly once school goes back, it’s this: packing lunchboxes five days a week is a marathon, not a sprint. The mid-week slump is real, and finding snacks that kids will actually eat, without relying on sugar highs or ultra-processed fillers, becomes a daily
Some of the companies we’ve helped recruit excellent applicants over the years.
