In Conversation with the Founder of Truffèlle

The late-night rabbit hole that made us all rethink what’s in our skincare

If you’re a parent who has ever stood in your bathroom at 10.47pm, phone in hand, Googling ingredients you can’t pronounce and quietly wondering how everything escalated so fast, this story will feel uncomfortably familiar.

Truffèlle didn’t start as a brand looking to “disrupt” skincare. It started the way many modern parent spirals do. One late night. One too-many tabs open. One moment where you realise you can’t unknow what you’ve just learned.

When we spoke with the founder of Truffèlle, it felt less like a glossy brand interview and more like talking to someone who had gone down the same rabbit hole many of us have… and decided to actually do something about it.

The moment the spiral became a turning point

“It happened randomly late one night. I fell down a research rabbit hole reading scientific papers on truffles and gut health, fascinated by how they support the body at a cellular level.
At the same time, I was becoming increasingly uneasy about what my teenage daughter was using on her skin every day. I couldn’t even walk into her bedroom without getting an instant headache from the artificial fragrances in her products. That contrast really hit me, on one hand, nature producing something so powerful and intelligent, and on the other, skincare filled with ingredients that didn’t feel right.
That was the moment it clicked. Food, science and beauty suddenly felt connected in a way I couldn’t ignore and it sparked something within me that I couldn’t ignore.”

This is the part where many of us close the browser, promise to deal with it tomorrow, and then… don’t. The difference here is she kept going.

When research stops being “interesting” and starts being alarming

If you’ve ever started reading labels with good intentions and ended up mildly panicked, you’re not alone.

“What stood out to me was how naturally complete truffles are. They’re rich in vitamins, essential lipids, amino acids and antioxidants, exactly what skin needs to stay resilient, hydrated and supported over time.
I kept seeing references to improved firmness and reduced wrinkle depth, and it made me realise this wasn’t just a “nice” ingredient, it was a functional one. That’s when I knew I didn’t want to create another pretty cream. I wanted to build something that used these ingredients properly, without cutting corners.
I wanted products free from forever chemicals and known endocrine disruptors, something I felt genuinely comfortable using on my own skin and on my daughter’s. Once that realisation landed, there was no walking away from it.”

At Parenthood360, many of us have had this moment. You start with curiosity. You end with a bin full of products and a sudden distrust of anything that smells “too nice”.

Turning back the clock without turning into a conspiracy theorist

Let’s be honest. Most of us would love to turn back the clock a little. Or at least soften its impact. But we also don’t want to feel like we need a chemistry degree or a tinfoil hat to do it.

That’s where Truffèlle’s focus on women over 40 starts to make sense.

“Skin changes dramatically after 40. Hormonal shifts affect hydration, sensitivity and firmness, and what once worked often no longer does.
So many formulas are designed to feel good on the surface, they’re beautiful, luxurious, and comforting, but they don’t actually deliver meaningful, long-term support. I wanted to create something different. A formula that deeply hydrates, supports barrier repair, encourages renewal and provides antioxidant protection.
While Truffèlle works beautifully at any age, I believe women over 40 are at the point where skin truly needs, and deserves, that extra level of care.”

This hits a nerve for a lot of parents. We don’t want miracles. We want support. And maybe fewer new lines appearing overnight.

When “luxury” starts to feel like a lie

There is a special kind of betrayal that comes with realising the expensive product you’ve been loyally buying is mostly filler.

“I was honestly shocked once I started reading ingredient lists properly, especially on high-end, luxury products. There are so many fillers, unnecessary additives and ingredients included purely for texture or shelf life, not for skin health.
I remember throwing out most of my skincare once I understood what was actually in it.”

If you’ve ever stood there thinking “surely this $300 cream is doing more than just smelling nice”, you’ll understand this moment.

“That moment changed everything. I became deeply committed to learning about ingredients and empowering women to do the same. When I eventually found a chemist who shared that philosophy, we made a non-negotiable rule: every ingredient had to earn its place. Nothing added for marketing, nothing for bulk, only ingredients with a clear function.
That principle became the foundation of Truffèlle.”

This is the kind of rule many of us wish more brands followed so we didn’t have to do the detective work ourselves.

Provenance, but make it make sense

Truffèlle’s truffles don’t come from a vague “European region” with a poetic backstory.

“Our truffles are grown on our own farm, which gives us complete oversight, from cultivation right through to formulation. The farm sits within one of the rarest microclimates on Earth, formed by a 35-million-year-old meteor crater with ancient, mineral-rich soil.
That level of provenance matters because we truly understand our hero ingredient.”

As parents, provenance suddenly matters more than it ever did pre-kids. We care where food comes from. It’s not surprising that thinking has spilled over into skincare.

Small batch, because burnout applies to brands too

Producing only 5,000 jars a year sounds counterintuitive until you remember how mass production often works.

“Small-batch production allows us to slow down. It means every jar gets genuine attention, and our ingredients remain fresh and potent.
For Truffèlle, luxury isn’t about scale, it’s about respect.”

There’s something refreshing about a brand that isn’t trying to be everywhere all at once.

The risk behind the calm branding

This part matters, especially for parents dreaming of starting something themselves.

“It was terrifying, to be honest. Investing that kind of money before the brand even existed came with a lot of sleepless nights.”

Behind every calm serum bottle is usually at least one very stressed human.

“What kept me going was my mission. Even if women don’t choose Truffèlle, I want them to start reading labels, asking questions, and making informed choices.”

That mindset feels deeply aligned with Parenthood360. Knowledge without pressure.

Beauty, but zoomed out

What resonates most is how often skincare is framed here as daily exposure, not indulgence.

“Skincare is just one piece of a much larger puzzle, but it’s a piece we can control.”

For parents juggling everything else, control in small, manageable ways matters.

The moment that stays with her

“One woman told me she went out without makeup for the first time in over 20 years.”

That sentence alone will land with a lot of women reading this.

Confidence without armour is powerful.

The future, without the frenzy

“Ultimately, if every time a woman opens a jar of Truffèlle she feels cared for, confident, and connected to something made with genuine purpose, then I know I’m on the right path.”

That feels like the right note to end on.

Not louder. Just better.