Peter Alexander

Peter Alexander is Australia’s most famous sleepwear brand, a household name built on the personal charisma and creative vision of its founder. Starting from a kitchen table in 1987, Peter Alexander began his business by designing unique, colorful pajamas after realizing a gap in the market for fun and comfortable sleepwear. The Emporium Melbourne flagship is a testament to the brand’s massive success, featuring a playful and immersive retail environment that reflects Peter’s own personality and love for his dachshunds. Known for high-quality fabrics and whimsical prints, the brand caters to men, women, and children, making it a destination for gifting and family comfort. Peter Alexander’s transition from a small mail-order operation to a dominant retail force is one of Australia’s greatest entrepreneurial stories. The brand remains committed to fun, comfort, and charitable initiatives, particularly those supporting animal welfare. Today, Peter Alexander sleepwear is a beloved part of the nightly ritual for countless Australians, combining style with the ultimate in cozy relaxation.