Mimco

Mimco is a celebrated Melbourne-born accessories label that has redefined accessible luxury since its inception in 1996. Founded by Amanda Briskin, the brand began with a small collection of creative handbags and quickly rose to prominence thanks to its unique, detail-oriented designs and the iconic ‘button’ bag. Located within the historic David Jones on Bourke Street, the Mimco counter offers a curated selection of bags, jewelry, and shoes designed for the modern, confident woman. The brand’s narrative of female-led entrepreneurship and artistic innovation has made it a favorite among Melbourne’s fashion-conscious elite. Mimco focuses on high-quality materials and craftsmanship, often incorporating whimsical and unexpected elements into its collections. Over the years, it has become a staple of the Australian accessory market, synonymous with individuality and style. By consistently evolving its aesthetic while staying true to its Melbourne roots, Mimco continues to empower customers to express their personal style through bold and beautiful accessories.