Country Road

Country Road is Australia’s quintessential lifestyle brand, founded in 1974 by Stephen Bennett. Originally starting as a niche label producing pure cotton shirts in Hawthorn, it has grown into a major fashion powerhouse that defines modern Australian style. The South Yarra flagship store represents the brand’s commitment to premium quality, timeless design, and sustainable practices. Country Road offers a comprehensive range of apparel, accessories, and homewares that reflect a relaxed yet sophisticated aesthetic perfectly suited to the Victorian lifestyle. The brand has led the way in corporate social responsibility, focusing on ethical sourcing and environmental conservation. For decades, Country Road has been a staple in Australian wardrobes, known for its iconic logo totes and high-quality basics. Its ability to evolve while maintaining its core identity of effortless elegance has made it a leader in the retail sector. The South Yarra location remains a premier destination for those seeking the best in contemporary Australian fashion and design.