KeepCup

KeepCup was founded in Melbourne in 2009 by siblings Abigail and Jamie Forsyth, who were motivated by the staggering waste generated by disposable coffee cups in their own cafes. They set out to design a reusable cup that met barista standards, ensuring it fit under espresso machines and maintained the correct volume for standard drink sizes. The result was a colorful, lightweight, and durable cup that sparked a global movement toward sustainable coffee consumption. KeepCup is now a B Corp certified company, emphasizing ethical manufacturing and environmental responsibility. Their product line has expanded to include glass, stainless steel, and various sizes, catering to coffee and tea lovers everywhere. By focusing on behavior change rather than just product sales, KeepCup has helped divert billions of single-use cups from landfills. Based in Clifton Hill, the company remains a leader in the sustainability space, proving that a simple, well-designed idea can have a profound impact on the planet’s future health.