Jack Daniel’s Is Bringing High-Speed Thrills & Whiskey-Fueled Fun to Melbourne This Race Weekend

Luxury Sports Car Rides, Exclusive Cocktails & A Pit Stop Party Like No Other

Parents, we know your usual weekend is a mix of snack runs, tantrum negotiations, and at least one “Where are your shoes?!” crisis. But what if, for one weekend, you swapped the chaos of parenting for the adrenaline rush of the racetrack?

This race weekend, Jack Daniel’s is turning Melbourne into a high-octane playground with Jack’s Rides—free luxury sports car experiences—and Jack’s Garage, the ultimate pit stop party at The Espy. Whether you’re a racing fanatic, a whiskey lover, or just looking for an excuse to escape bedtime duty, this is your chance to live life in the fast lane.

Feel Like a Pro Racer with Jack’s Rides – Free Luxury Sports Car Experiences

Let’s be honest—your usual ride probably involves a car seat, crushed crackers in every crevice, and a soundtrack of The Wiggles on repeat. This weekend, upgrade your daily drive and jump into a sleek, racing-inspired sports car—for free!

What’s the deal? From Friday, 14 March to Sunday, 16 March, Jack’s Rides is offering fans complimentary chauffeured experiences in luxury sports cars. Departing from The Espy in St Kilda and Crown Melbourne in Southbank, these rides will turn your trip to Albert Park into a full-blown race-day thrill.

What’s included?

• Front-seat access to a supercharged sports car
• On-board headsets so you can channel your inner F1 driver
• A free Jack Daniel’s cocktail to celebrate once you arrive

For parents who spend most of their time in the family SUV, this is your ultimate fantasy driving moment—and unlike your toddler, this ride won’t scream, “Are we there yet?”

Jack’s Garage at The Espy – The Ultimate Race Weekend Party

If your idea of a race-day experience includes live music, incredible cocktails, and an atmosphere that doesn’t involve stepping on Lego, then Jack’s Garage at The Espy is where you need to be.

From Thursday, 13 March to Sunday, 16 March, The Espy transforms into a race-lover’s dream, packed with:

• Authentic McLaren memorabilia (including driver suits and a stunning F1 replica car)
• A menu of signature whiskey cocktails, including the Last Lap Lemonade featuring Jack Daniel’s Old No.7 and fresh lemon
• Live music every night, with a high-energy lineup guaranteed to keep the adrenaline pumping

Live music lineup:

• Thursday, 13 March: Newcastle alt-rock heroes Rum Jungle
• Friday, 14 March: US soul powerhouses Durand Jones and The Indications
• Saturday, 15 March: Legendary local DJ Nina Las Vegas
• Sunday, 16 March: Country sensation Brad Cox

Whether you’re sipping cocktails in the race HQ, jamming out in the Gershwin Room, or reliving your sports car ride, this is the ultimate way to experience race weekend—no babysitter required.

Why This is the Ultimate Parents’ Escape

We get it—life as a parent is one never-ending pit stop of snacks, spills, and sleep deprivation. But for one weekend, Jack Daniel’s is giving you a chance to press pause on parent duty and embrace high-speed thrills, live music, and premium whiskey.

• Skip the Peppa Pig marathon and experience an F1-level adrenaline rush
• Swap juice boxes for Jack Daniel’s signature cocktails
• Trade the school pickup line for a luxury sports car experience

If you’re looking for an excuse to get out of the house, consider this your official green light.

How to Get in on the Action

Jack’s Rides – Free Sports Car Experience
📅 When: Friday 14 March – Sunday 16 March
📍 Pick-Up Points: The Espy, St Kilda & Crown Melbourne, Southbank
⏳ Bookings Open: 9am, Friday 7 March – Be quick! These spots will go faster than a toddler with a forbidden Sharpie.

Jack’s Garage – The Espy Pit Stop Party
📅 When: Thursday 13 March – Sunday 16 March
📍 Where: The Espy, St Kilda
🎟 Live Music Tickets Available Now (A percentage of proceeds goes to Support Act, supporting Australia’s music industry.)

Don’t miss out—this is one weekend that’ll go down in the books! Book tickets here.