Fight Dirty: Why Koh’s New Laundry Range Is a Win for Parents, Sensitive Skin and Real Life Stains

Laundry is one of those parenting jobs that never ends. It is constant, invisible and somehow always urgent. Just when you think you are caught up, a school uniform appears covered in grass stains, sunscreen smears and something unidentifiable that smells suspiciously like yoghurt. For parents, laundry is not about aesthetics. It is about results. It needs to work, be gentle on skin and not turn your home into a chemical soup.

That is why Koh’s new laundry range feels like a genuinely smart addition to family homes. Known for rethinking everyday cleaning, Koh has launched a trio of fragrance-free laundry products designed to remove the overwhelm from the laundry aisle while still delivering serious cleaning power. No toxins. No overpowering scents. No unnecessary plastic. Just effective formulas built for real life mess.

Why Parents Are Rethinking Laundry Products

For years, parents have been told they have to choose. Either go green and accept mediocre cleaning, or use powerful detergents that irritate skin and smell like an artificial perfume factory. Many families sit somewhere in the middle, constantly trialling products that promise everything but deliver little.

Koh’s approach is different. Instead of leaning on fragrance or harsh chemicals to signal cleanliness, the brand relies on enzyme science to do the heavy lifting. The result is a range that feels considered, minimal and practical for busy households with sensitive skin, kids and endless washing cycles.

As Koh CEO Charli Walters puts it, the laundry aisle has been full of problems for too long. Too many products. Too much plastic. Too many confusing claims. This new range strips it back to what actually matters.

The Ultimate Green Trio Explained

Koh’s laundry launch includes three products designed to work together or stand alone depending on your needs. Each one is fragrance-free, Sensitive Choice approved and dermatologically tested, making them suitable for families with eczema-prone skin, allergies or fragrance sensitivities.

Sensitive Laundry Detergent Sheets: Small but Mighty

The detergent sheets are the minimalist’s dream. Ultra thin, pre-measured and completely plastic-free, they dissolve easily in both hot and cold water. There is no scooping, spilling or guessing how much detergent you need. You simply tear off a sheet, drop it in and start the wash.

For parents, the appeal is instant. They take up almost no space, are mess-free and travel brilliantly. Think holidays, caravans, shared laundries or small homes where storage is already stretched.

Despite their size, they pack a punch thanks to a triple enzyme blend that tackles everyday stains and odours without relying on fragrance or dyes. At 44 cents per wash, they are also competitively priced for a product that removes plastic from the equation entirely.

Sensitive Laundry Liquid: The Power System for Family Loads

If your laundry pile includes sweaty sports uniforms, food-stained kids clothes and sunscreen-soaked towels, the Sensitive Laundry Liquid is where Koh’s science really shines.

This formula uses a specialist lipase enzyme designed to break down greasy stains like oils, cooking fats and sunscreen. Anyone who has tried to remove zinc from swimwear will understand why this matters. It also protects colours and brightens whites, meaning you are not sacrificing appearance for gentleness.

The bulk 1.5 litre refill includes a portion control pump, which is a small detail that makes a big difference. Overuse is one of the biggest reasons detergents end up irritating skin and wasting product. This keeps things controlled, consistent and cost effective.

At roughly 43 cents per wash, it sits comfortably alongside supermarket brands while offering far more transparency around ingredients and performance.

Sensitive Stain Remover: The Spotless Sidekick Every Parent Needs

If you have children, you already know that stains do not politely wait for wash day. Koh’s Sensitive Stain Remover is a multi-functional foaming pre-treat designed to tackle everything from grass and food to makeup, wine and muddy knees.

The secret is a five enzyme blend that clings to fabric and lifts grime without bleach or fragrance. It works as a pre-treat but is also safe for carpets, upholstery, shoes and other household surfaces. This makes it less of a single use product and more of a quiet problem solver you reach for again and again.

With a 1.5 litre refill designed to last three to six months, it is built for households that deal with frequent mess rather than occasional spills.

The Science Behind the Clean

What sets Koh apart is its focus on enzyme science rather than chemical shortcuts. Enzymes are biodegradable proteins that target specific types of stains. Instead of blasting fabrics with harsh agents, they break down mess at a molecular level.

The laundry liquid focuses on greasy stains using lipase enzymes, while the stain remover combines five enzymes to tackle a broader range of problems. This is why Koh can confidently claim strong performance without compromising on skin safety.

For parents who have been told that eco-friendly equals weaker cleaning, this range quietly proves otherwise.

Designed for Sensitive Skin and Real Life

Every product in the Koh laundry range is fragrance-free, dye-free and free from harsh chemicals. They are Sensitive Choice approved and rated Excellent by Dermatest, which matters for families dealing with eczema, allergies or reactive skin.

Just as importantly, they are designed to work in real households. Kids get dirty. Adults sweat. Clothes get worn hard and washed often. These products acknowledge that reality instead of pretending laundry is a delicate, once-a-week affair.

Availability and Where to Buy

The Koh laundry range launches in stages from October 2025, with detergent sheets available from early October, the stain remover later that month and the laundry liquid following in November. All products are available directly from koh.com.

The Verdict: A Smarter Way to Do Laundry

Koh’s new laundry range does not try to reinvent laundry. It simply makes it easier, cleaner and safer for families who are already doing their best. It removes the clutter, the confusion and the chemical overload while delivering results that actually matter.

For parents looking to simplify their laundry routine without compromising on performance or skin safety, this trio feels like a genuinely thoughtful solution. Less noise. Less plastic. Less irritation. More clean.

And in a household where laundry never really ends, that feels like a quiet win.

Disclaimer: Product information supplied by Koh. All opinions are based on product positioning and intended use.