AMM Beauty Co: Everyday Glam Just Got an Upgrade

The Beauty Struggle Is Real

Let’s be honest—most mornings feel like a juggling act. Between packing lunch boxes, refereeing sibling squabbles, getting ourselves halfway presentable, and making sure the family Cavoodle hasn’t chewed through another shoe (just us?), makeup often takes a back seat. Who has time for a 10-step routine when you’re already running late for school drop-off?

This is where AMM Beauty Co comes in to save the day (and our sanity). Founded by professional makeup artist Alysha Maree, the brand has just launched a streamlined collection of beauty essentials that are all about less fuss, more confidence. These are the kind of pro-level products that don’t require an hour in front of the mirror or a YouTube tutorial to figure out—just a few swipes and you’re out the door, coffee in hand, ready to tackle the chaos.

Meet AMM Beauty Co

AMM Beauty Co is the brainchild of Alysha Maree, a seasoned pro with more than two decades of artistry experience. After spending years working with faces of all shapes, tones, and lifestyles, Maree realised something crucial: most people don’t need a drawer full of products they rarely use. What they need are reliable staples that look good, feel good, and fit into the unpredictable flow of everyday life.

Her philosophy? Beauty should enhance individuality, not overcomplicate it. That belief has shaped a debut collection of high-performance, cruelty-free products that slot into any routine—whether you’re glamming up for a big night out or just want to look slightly less tired on the preschool run.

And let’s not forget the feel-good factor: every AMM Beauty Co product is tested on real people (never animals), and 2% of profits are donated to animal shelters. So every lipstick or brow gel you swipe on also helps give a little love to furry friends in need.

The Everyday Essentials You’ll Actually Use

So, what makes this launch exciting? It’s not about chasing the latest TikTok trend or buying a palette you’ll only ever use two shades from. AMM Beauty Co’s collection is deliberately tight, focusing on the things you’ll reach for every single day. Here’s the breakdown:

Hydrating Lip Glosses

Non-stick (because no one wants to glue their hair to their lips during school pickup), nourishing, and lightweight. They deliver high shine without feeling gloopy, making them perfect for mums who need to reapply in between errands.

Silky Lipsticks & Lip Liners

High-pigment colour that doesn’t fade after the first sip of coffee. The hydrating finish keeps lips comfortable all day—because chapped lips plus lipstick is not the vibe. Bonus: the matching liners make it easy to nail a polished look even if your hand isn’t the steadiest after a night of broken sleep.

Beauty Balm (BB Cream)

This one’s a hero product. With sheer but buildable coverage, it evens out skin tone and texture while still letting your skin look like skin. Translation: it fakes eight hours of sleep, even if you got three.

Brow Gel

Brows frame your face, and this gel keeps them in place with a soft, natural finish. Long-wearing but not crunchy, it’s the kind of product that makes you look instantly put together, even if the rest of your face is bare.

Translucent Powder

Lightweight, invisible, and perfect for blurring pores and controlling shine. Great for touch-ups during the day, especially when you’re darting from Zoom meetings to playground duty.

Multi-Use Face Palette

Blush, bronzer, highlighter—all in one. It’s blendable, buildable, and compact enough to toss in your bag. Ideal for weekends away, gym-bag touch-ups, or when you want to sneak in a glow without lugging a full kit.

Less Is More (and That’s a Good Thing)

We live in an era of “more”—more palettes, more serums, more steps. But let’s face it: more often just means more clutter, more money spent, and more time we don’t have. AMM Beauty Co cuts through the noise by going back to basics.

The idea is simple: quality over quantity. Each product has been designed to be versatile, multi-use, and effective without overcomplicating things. A lipstick that hydrates like a balm. A palette that does the job of three. A BB cream that doubles as skincare and coverage. These are workhorse products you’ll actually finish instead of leaving to expire at the bottom of a drawer.

Beauty That’s Kind

Another reason AMM Beauty Co stands out? Its uncompromising commitment to kindness. Every product is cruelty-free, reflecting Maree’s belief that beauty should never come at the expense of animals. On top of that, the brand donates 2% of profits to animal shelters, so every purchase directly supports pets in need.

It’s a small but mighty gesture that makes wearing your favourite gloss feel even better. Imagine swiping on your BB cream and knowing you’ve helped a rescue pup find a warm bed—that’s the kind of beauty karma we’re here for.

Inclusive Beauty for Real People

Representation matters, and AMM Beauty Co gets that. The shade offerings are designed to suit a wide range of skin tones, and the formulas themselves are forgiving and versatile. This isn’t about intimidating artistry; it’s about real people, real routines, and real results.

Whether you’re pale and freckled, olive-toned, or deep-skinned, there’s something here to suit you. And because the products are buildable, you can go as natural or as glam as you want without feeling like you’ve done it “wrong.”

From Morning Chaos to Evening Confidence

Picture this: it’s 7:30am, the kids can’t find their shoes, and your partner’s asking where the school permission slip is. You’ve got three minutes to look like a functioning adult before you’re out the door. With AMM Beauty Co, that’s actually doable.

Swipe on the BB cream, brush your brows into place, dust a little from the multi-use palette across your cheeks, and finish with a gloss or lipstick. Suddenly, you look less “frazzled mum running late” and more “effortlessly pulled together.” And the best part? You didn’t need a 10-step routine or half an hour in the mirror to get there.

Later that evening, when you’ve finally got a moment to yourself (wine glass in hand, Netflix queued), you can top up with the same products for a subtle glow-up that feels special without being fussy.

Why This Launch Matters

There are thousands of beauty brands out there, but not all of them are designed with everyday people in mind—especially busy parents. AMM Beauty Co is different because it embraces the idea that beauty should fit your life, not the other way around.

It’s about feeling confident without sacrificing time, energy, or your values. It’s about choosing products that deliver results but also reflect kindness, inclusivity, and sustainability. And it’s about making beauty fun again, not a chore on your to-do list.

Final Thoughts

We’re calling it: AMM Beauty Co is one to watch. With its smartly curated collection, pro-quality formulas, and feel-good ethos, it’s the kind of brand that will quickly become a staple in bathrooms and handbags across Australia.

For parents, in particular, it’s a refreshing reminder that looking after yourself doesn’t have to mean an hour-long routine or a drawer full of products. Sometimes, all it takes is the right essentials—and a little kindness—to feel like your best self again.

The full collection is available now at ammbeautyco.com and on Instagram @ammbeautyco.