Behind the Brand: The Mum Who Made Wrapping Season Less Sticky — Meet Inge Heath of Tape Zoomie

Every parent has lived through a Christmas wrapping meltdown. The late-night scramble. The sticky tape stuck to itself (and somehow also to the dog). The moment you realise you have accidentally gift-wrapped the scissors inside a box. It’s a universal struggle… but only one mum actually did something about it.

Enter Inge Heath — inventor, founder, mum, multitasker, and the woman responsible for the viral sensation Tape Zoomie. What started as one chaotic, tape-ruined Christmas became a globally loved, million-views product that now has parents wondering, “How did this not exist before?”

This is the story behind the brand — and the mum who turned festive frustration into a wrapping revolution.

It all began with a Christmas meltdown (as all good inventions do)

“That particular year felt completely overwhelming… my husband was using tape strips faster than I could cut them… and in that moment, I realised I was actually being the tape dispenser.”

We’ve all been there — the tape chaos, the table covered in half-stuck strips, the internal scream. But instead of muttering under her breath and powering through, Inge had the thought that every parent has… then actually acted on it.

“There had to be an easier way.”

Spoiler: there was. And she invented it.

Why this mum didn’t just think about it… she built it

Most parents have at least one “I could totally invent something better than this” idea. Few ever get past the frustrated ranting stage. Inge? She went straight to sketching.

“It took another chaotic Christmas for me to finally make this product a reality.”

She created 3D drawings. Printed prototypes. Wrapped her son’s pass-the-parcel layers with early versions. Her mum told her to apply for a patent — so she did that too. Quietly. From her kitchen table. With no manufacturing background.

The result? A simple, clever, brilliantly effective tool that now has parents around the world yelling “game changer” at their screens.

The moment Tape Zoomie went viral

One video. One TikTok post. One night of sleep.

“The next morning I woke up to half a million views… by that afternoon it hit a million.”

And that was just TikTok. Instagram was blowing up at the same time. Comments were flooding in, tags exploding, strangers yelling “I NEED THIS!” across the internet. That was the moment Inge realised this wasn’t just her problem — it was everyone’s.

That’s when she booked a flight to see her manufacturer. Because apparently sweaty palms are a sign that your business is about to take off.

Making gift wrapping actually enjoyable? Turns out, yes.

Tape Zoomie isn’t just practical. It’s satisfying. Watch-the-video-twice satisfying. Kid-appropriate satisfying. Decluttering-your-brain satisfying. And that was entirely intentional.

“I wanted Tape Zoomie to feel personal and fun… something that makes people smile while using it.”

Even the packaging talks to you. It literally says, “Hello awesome human. I am your Tape Zoomie.” That’s the kind of energy we all need during peak festive chaos.

The prototype era (aka the kitchen table hustle)

Four prototypes. Countless tweaks. Endless late-night adjustments.

“My husband and I spent hours at the kitchen table looking for ways to improve it.”

She still keeps all four versions — visual proof of how persistence beats perfection every time. And honestly? Every parent who has ever tried to build a LEGO set using only the power of will can relate.

The part that means most: parents calling it a lifesaver

“It’s the best part… if Tape Zoomie can make one overwhelmed parent feel lighter, I feel like I’ve achieved something meaningful.”

And parents aren’t the only ones obsessed.

Kids are using it for crafts. Teachers are using it for classroom projects. Occupational therapists are using it to build fine motor skills. This wasn’t part of the original plan — it’s just the magic of a clever tool doing clever things.

How motherhood shaped the inventor behind the brand

“Motherhood taught me resilience, adaptability and quick problem solving.”

It also taught her that time is precious — and that efficiency is survival. No wonder a mum invented a tool to speed up one of the most chaotic tasks of the year. If parents ruled product development globally, the world would be 80 percent more functional.

For the mums with late-night ideas that could change the world: her advice

“Don’t overthink it. Don’t wait for the right moment. Start small but start somewhere.”

It’s the pep talk every parent needs — whether you’re inventing the next Tape Zoomie or just trying to get through a school craft project without crying.

What’s next for Tape Zoomie?

More colours. More complementary products. More fun. More “why didn’t this exist sooner” moments.

“Why can’t good quality scissors be covered in sprinkles or glitter?”

Honestly, we agree. Sprinkle scissors for everyone.

Inge’s mission now is simple: turn Tape Zoomie into a household name and keep building products that make everyday tasks easier, faster and more joyful.

And for parents everywhere? It means entering this wrapping season with one less headache — and one very clever little gadget by your side.