Brush After the Treats: How Wicked x ORDO Is Making Halloween Self-Care Spellbinding

Halloween is that one time of year when sugar levels rise, bedtime routines go out the window, and brushing your teeth suddenly feels optional. But this year, there’s a little magic brewing in the bathroom — and it’s turning that nightly chore into something downright enchanting.

ORDO, the UK’s leading oral care brand, has teamed up with global phenomenon Wicked to create a collection that’s as bewitching as it is practical. The limited-edition Wicked x ORDO electric toothbrush range brings a dose of theatre, colour, and fun to brushing — and let’s face it, after a night of trick-or-treating, that’s exactly what we need.

Because let’s be honest — parents everywhere know that the post-Halloween sugar hangover is real. Whether your little witch has raided the lolly stash or you’ve snuck one too many chocolates yourself, brushing your teeth after the treats is the kind of magic we can all get behind.

From Oz to Your Bathroom

Straight from the land of Oz (and yes, we mean both of them), Wicked x ORDO brings Broadway sparkle and practical innovation into everyday life. Inspired by the iconic characters Glinda Upland and Elphaba Thropp, the collaboration combines the charm of one of the world’s most beloved musicals with ORDO’s science-backed approach to oral care.

The result? Two dazzling toothbrush designs that don’t just look the part — they work like a dream. The Sonic Lite Electric Toothbrush and the Sonic Edge model both feature sleek Wicked-inspired details and high-performance sonic technology, proving that even your bathroom counter can have a touch of theatre.

The collection is suited for everyone from teens to adults and even kids aged 8+, making it a magical addition to any family’s routine. And with its limited-edition design, the Wicked x ORDO collab is already one of this season’s most talked-about self-care drops.

Why It’s More Than Just a Toothbrush

Sure, it’s gorgeous — but this toothbrush is more than just a pretty face (or wand). Behind the shimmer and sparkle are impressive technical features that make brushing genuinely easier, cleaner, and more effective.

ORDO’s Sonic Lite Electric Toothbrush delivers 35,000 sonic pulses per minute, offering deep yet gentle cleaning that’s suitable even for braces or sensitive teeth. It comes with two brushing modes — Clean and Sensitive — and a lightweight design that’s perfect for travel. With a USB-C charger and a battery that lasts over five weeks, it’s the kind of convenience every parent dreams of.

The Sonic Edge model takes it up another notch. Compact, powerful, and affordable, it’s proof that you don’t need a premium price tag for premium results. The toothbrush maximises vibration efficiency for smarter energy use and deeper plaque removal, keeping teeth feeling fresh long after the Halloween candy’s gone.

It’s the perfect blend of design, function, and a little bit of witchy flair.

The Magic Is in the Details

Of course, it wouldn’t be Wicked without a touch of sparkle. Fans can choose between Glinda’s shimmering pink edition or Elphaba’s bold green design — two colourways that couldn’t be more different but are equally captivating.

To top it all off, the toothbrushes can be accessorised with ORDO’s themed toppers that double as hygienic travel caps. Glinda’s comes with her signature tiara, while Elphaba’s features her iconic black witch hat. Both include antimicrobial protection, keeping your toothbrush as clean as it is stylish.

It’s a fun detail that turns a simple act of self-care into something playful, personal, and just a little bit magical — which, let’s face it, is exactly what brushing your teeth after Halloween needs.

The Wicked x ORDO Collection: Practical Magic

At its core, the Wicked x ORDO collaboration is a perfect marriage of creativity and practicality. Wicked brings the theatrical flair and storytelling that parents and kids already know and love, while ORDO brings the tech, science, and quality that dental professionals recommend.

Together, they’ve created something that feels delightfully indulgent yet undeniably useful. Whether it’s helping kids get excited about brushing or reminding adults to keep their routine on track after all that Halloween candy, this collaboration manages to hit the sweet spot — pun intended.

In a world where we’re constantly told to do more, this feels refreshingly fun. It’s not about overhauling your health routine or adding another product to your shelf. It’s about making one small daily act a little more joyful — something both parents and kids can get behind.

Brushing, But Make It Fun

If you’ve ever spent a night convincing your kids to brush their teeth after a sugar-fueled costume party, you’ll know it’s not always an easy sell. But the Wicked x ORDO collection changes that. With character designs, glowing LED power indicators, and accessories that feel straight out of a fairy tale, it transforms brushing into something kids actually want to do.

Even adults will find themselves sneaking an extra brush just for the satisfying hum of sonic pulses and the flash of that emerald-green finish. It’s a toothbrush that makes you feel a little more put-together — even when your bathroom floor is still covered in fake cobwebs and candy wrappers.

Why Parents Will Love It

For parents, this is one of those rare products that ticks every box — aesthetic, functional, and family-friendly. It’s lightweight and travel-ready (perfect for sleepovers and holidays), easy to use, and powerful enough to keep teeth clean even through the busiest weeks of the year.

The extended battery life means less charging, and the universal USB-C compatibility means fewer cords cluttering your bathroom counter. It’s the kind of thoughtful design that makes you realise how much small changes can improve your everyday routine.

Plus, there’s something satisfying about brushing your teeth with a product that feels special. It turns an ordinary task into a moment of ritual — one that even tired parents can enjoy after the bedtime battle is finally won.

A Halloween Hero in Disguise

Halloween may be all about sugar, fun, and a little bit of mischief, but it’s also the perfect time to remind kids (and adults) about balance. Because as much as we love our treats, we love keeping our smiles healthy even more.

That’s what makes Wicked x ORDO such a clever collaboration — it meets families where they are. It’s playful, relevant, and rooted in the realities of real life. Between the glitter, the good vibes, and the glossy design, there’s a genuine reminder here that taking care of yourself doesn’t have to feel boring or routine.

As the Wicked tagline goes, “Are people born wicked, or do they have sweetness thrust upon them?” Either way, after all the candy corn and caramel apples, brushing with a little magic feels like the perfect ending to a wickedly good day.

Make It a Family Ritual

This Halloween, turn brushing into part of the fun. After the treats have been tallied and the costumes come off, line up your toothbrushes, hit play on the Wicked soundtrack, and make it a family moment.

The Wicked x ORDO collection is designed to bring everyone together — not just for cleaner teeth, but for a shared reminder that wellness can be joyful, imaginative, and beautifully simple.

So this October, get your witch on, light the pumpkin candles, and end the night with a touch of sonic sparkle. Because brushing your teeth shouldn’t be a chore — it should be the final act in a day that’s already full of magic.

The Wicked x ORDO limited-edition collection is available now at au.ordolife.com.au, with exclusive early access at TVSN and upcoming releases at Myer, David Jones, and The Good Guys.

This Halloween, let the magic move from your candy stash to your bathroom shelf — and make brushing after the treats your new nightly spell.