A Fresh Take on Spritz Season

Australia is officially entering that time of year where the calendar fills up faster than the fridge empties. Christmas parties. End of year school concerts. Backyard BBQs. That strange week where no one knows what day it is but everyone is hungry again. Enter Hoxton London Spritz Amaro, a bold, botanical, slightly cheeky newcomer quietly changing how we think about summer spritzes.

If your only memory of a spritz involves aggressively sweet orange flavours and a headache before bedtime, this one plays in a different lane. Hoxton London Spritz Amaro is made with orange, cherry and fennel infused with Hoxton’s superior gin, creating a flavour profile that feels cleaner, fresher and more grown up. At 20 percent ABV, it is designed for slower sipping and more mindful moments. Perfect for long, hot Aussie afternoons when you want flavour without the heaviness.

Crafted Like a Cocktail, Built Like a Spritz

Hoxton does not treat this as just another bottled drink. The approach is closer to cocktail making than mass production. Orange, cherry and fennel are infused directly into the gin, allowing each flavour to sit in balance rather than compete. The result is a bittersweet aperitif that feels considered instead of sugary or overpowering.

Founder Gerry Calabrese sums it up best. “I approach spirit making the same way a top bartender builds a cocktail. It’s all about balance, flavour and creating drinks people genuinely want to come back to.” That philosophy shows in every sip. There is bitterness, but it is gentle. Fruit notes are present but not loud. The botanical finish is crisp and refreshing, making it easy to enjoy on repeat.

Why Parents Are Rethinking the Spritz

Parenting changes how we drink. The big nights out are replaced with early dinners, backyard catch ups and drinks that still feel special without ruining tomorrow. Hoxton London Spritz Amaro fits seamlessly into that shift.

It works just as well at 4pm while the kids are still awake as it does after bedtime when the house finally goes quiet. It feels grown up without being intimidating and indulgent without tipping into excess. This is a spritz that understands modern parents.

Why It Works for Aussie Summers

Australian summers demand drinks that are refreshing, flexible and easy. Hoxton London Spritz Amaro delivers on all three. Serve it over ice with prosecco for classic spritz vibes, top with soda for something lighter or use a non alcoholic bubbly if you are pacing yourself. Finish with citrus or herbs and it suddenly looks like you planned this moment.

It pairs beautifully with seafood, grazing boards, summer salads and those accidental gatherings that start as a quick hello and turn into hours.

From London to Your Backyard

Hoxton Drinks launched in London in 2012 with a focus on real ingredients and playful innovation across gin, rum and whisky. Hoxton London Spritz Amaro carries that same creative spirit. It feels modern without trying too hard and confident without being loud.

With mindful drinking and quality over quantity increasingly shaping how Australians approach alcohol, this aperitivo arrives at exactly the right time.

A Parent Friendly Aperitivo Moment

This is not a drink that needs a special occasion. It works when friends drop by unexpectedly, during Christmas prep chaos or when you finally sit down after bedtime with a small sense of victory. It is easy, versatile and genuinely enjoyable.

Hoxton London Spritz Amaro is not about chasing trends. It is about making everyday moments feel better. One glass. No rush. No drama. Just a well made drink for real life.

The London Spritz Amaro is available at your local BWS and Dan Murphy’s from $47.

Disclaimer: Product was kindly gifted. Coverage was not guaranteed and all opinions are based on personal experience.