IKEA’s New GREJSIMOJS Kids Collection Is Basically Permission to Let Kids Touch Everything

We were so excited to be amongst the first to view IKEA’s new GREJSIMOJS kids’ collection, and it’s one of those ranges that immediately makes sense the moment you see it. Bold, playful and refreshingly practical, it feels designed for real family homes rather than staged showrooms.

If your house already looks like a mix between a toy shop explosion and a Pinterest board you gave up on halfway through, IKEA’s newest kids’ collection might just feel like a very welcome green light. Launching nationwide today, GREJSIMOJS is IKEA’s boldest and most playful children’s range yet, built around a simple but powerful idea parents instantly relate to: play isn’t extra, it’s essential.

What Does GREJSIMOJS Mean?

Even the name GREJSIMOJS reflects the spirit of the collection. It loosely translates to “thingamajig” or “thing-a-me-bob” in Swedish. A playful, catch-all word for objects that spark curiosity, imagination and hands-on play.

Designed Around How Families Really Live Now

Inspired by insights from the 2024 IKEA Play Report, which gathered feedback from more than 7,000 children, families and play specialists, GREJSIMOJS champions the role of play in children’s development while recognising the realities of modern family life. Parents want to play more. Children want to play more. And homes are now doing double duty as workplaces, living spaces and play zones all at once.

Rather than asking families to hide the toys or pack everything away, GREJSIMOJS leans into a more honest question: what if the toys could stay out and still look good?

Built for Shared Spaces, Real Mess and Everyday Life

One of the strongest ideas behind GREJSIMOJS is space sharing. With more parents working from home and living areas serving multiple purposes, the collection is designed to blend into everyday spaces rather than be confined to playrooms. Furniture is stable enough for adults to sit, lean and play alongside kids, making it easier for families to connect rather than divide spaces by age.

Design-wise, everything feels intentionally soft and approachable. Rounded edges, curves and low profiles make pieces safer for little ones while also creating calmer visual flow in shared rooms. Floor cushions and low seating are designed for both kids and adults, encouraging play at ground level without compromising on how the space looks.

Play That Supports How Children Actually Develop

GREJSIMOJS is rooted in how children naturally play and learn. The collection supports multiple play types, including movement, creativity, exploration, competition and imaginative play, recognising that kids shift between these modes constantly throughout the day. From tummy-time-friendly toys for younger children to pieces that encourage active and social play as kids grow, the range feels thoughtfully layered rather than restrictive.

Safety sits at the centre of every design decision. Each product in the GREJSIMOJS range is rigorously tested to meet age-specific safety requirements, making it suitable for children from around 12 months through to 6+ and beyond.

Lighting Kids Can Use Themselves

One of the quiet heroes of the collection is the giraffe-shaped light, designed to be switched on and off with a simple touch. No cords, no fiddly buttons and no “don’t touch that” moments. It’s effortless, intuitive and genuinely kid-friendly, while still looking playful enough to double as décor. It’s the kind of thoughtful design that makes bedtime routines calmer and gives kids a little independence.

Storage That Turns Clean-Up Into Play

Clean-up becomes far less of a battle when organisation is built into the play itself. The GREJSIMOJS monster pouffe with storage nails this perfectly. On the outside, it’s a cheerful seat. Lift the lid and a cheeky monster face appears, ready to “eat” toys. Packing away becomes part of the game rather than the end of it.

The cat-shaped GREJSIMOJS storage with lid follows the same thinking. It’s practical, easy for kids to use independently and designed to live happily in bedrooms, play corners or shared living spaces. It’s also perfect for hiding parent-only treats out of sight, biscuits, chocolate and snacks you don’t want to share just yet.

When Furniture Becomes a Game

The cactus-shaped coat rack is a standout example of IKEA’s clever ingenuity. Jackets, dress-ups and bags can hang as usual, but pop the rack into a basket and it becomes an instant sorting game. Whites in one section, colours in another, costumes here, pyjamas there. Laundry turns into imaginative play, and kids help without realising they’re helping.

A Smart Divider for Work-From-Home Families and Shared Rooms

The yellow room divider is designed with cut-out doors and peek-a-boo holes, making it ideal for families navigating work-from-home life or shared bedrooms. It creates zones rather than walls, offering separation without disconnection. Kids can play, peek and interact, while parents get just enough visual boundary to focus when needed.

Clever Updates to IKEA Classics

GREJSIMOJS also refreshes familiar favourites in smart, affordable ways. Faux fur chair covers designed to fit the iconic MAMMUT children’s chair allow families to update a well-loved piece without replacing it. They’re removable, machine washable and designed for real, messy life.

Across the range, many soft furnishings are machine washable, acknowledging spills, sticky fingers and everyday chaos. These pieces are designed to be used, washed and reused without stress.

Why GREJSIMOJS Feels So Right Right Now

GREJSIMOJS arrives at a time when parents are rethinking how homes function and what really matters. Shared spaces, flexible living and child-friendly design are no longer niche ideas; they’re everyday realities. With prices starting from just $6, the collection feels accessible, joyful and grounded in real life.

It’s also a reminder that good design doesn’t have to be serious to be thoughtful. IKEA has long been known for functional family furniture, but this range leans into joy, humour and imagination without sacrificing safety or practicality.

A Gentle Nudge to Let Play Take Up Space

What GREJSIMOJS does particularly well is normalise play as part of everyday life. A pouffe can be a seat, a monster and a storage solution. A lamp can be a nightlight and a character. A coat rack can double as a game. A divider can create connection rather than separation.

For parents constantly balancing neatness, creativity and sanity, that feels like a small but meaningful relief. Play doesn’t need its own room or perfect timing. When it’s built into everyday objects, it naturally finds its place in family life – and this is exactly what IKEA has achieved with GREJSIMOJS.

The GREJSIMOJS kids’ collection is available in-store and online now at IKEA Australia.

Disclaimer: Product information supplied by brand. All thoughts and opinions are our own.