It Shouldn’t Cost More to Fly First: The Aussie Luggage Brand Giving Families a First-Class Experience Without the Price Tag

Let’s face it — travelling with kids is less Eat Pray Love and more Pack, Panic, Repeat. Between the snacks, spare undies, tantrum kits (you know, toys), and 14 changes of clothes “just in case,” parents need luggage that can keep up. And ideally? Luggage that doesn’t cost more than the flight.

Enter Fly First — the new Australian luggage brand that’s disrupting the suitcase scene with style, substance, and a seriously family-friendly price tag. With durable, sleek cases starting at just $39, Fly First is proving that you don’t need to fly business class to travel like you belong there.

Australian-Made, Parent-Approved

Launched in 2025 with a mission to democratise travel essentials, Fly First is everything budget-conscious travellers have been waiting for — particularly those of us lugging around little humans with big packing needs.

Their range includes Small, Medium, and Large Check-In Cases (with the whole set still cheaper than most premium single suitcases), plus packing cubes, TSA locks, memory foam neck pillows, and even luggage tags that don’t look like your nanna’s cruise bag from 2004. The sleek, black styling and optional lilac touches mean you’ll be easy to spot at baggage claim without looking like you’ve borrowed your teenager’s TikTok duffle.

Fly First has the same aesthetic you’d expect from luxe brands, but with a tough ABS shell, telescopic handles, and spinner wheels that actually roll smoothly — even when you’re late, lost, and dragging a toddler through Gate 57.

A Carry-On That Carries the Team

Let’s talk about that Small Carry-On ($39) — compact, hard-shelled, and cabin-approved. It’s surprisingly spacious and actually fits in most overhead compartments (shoutout to budget airlines who seem to shrink those bins daily). It’s ideal for solo parent getaways, overnight stays, or that “mum’s escape” you keep promising yourself.

The internal compartments are smartly designed for maximum organisation, and the premium lining feels way fancier than you’d expect for the price. Bonus? It comes with a TSA-approved lock, so no one’s sneaking into your emergency snacks mid-flight.

The Medium? Practically Packs Itself

The Medium Check-In ($55) is where Fly First starts to show off. It expands up to 20% more capacity — which means all those “just in case” items can come too. Think of it as the ideal suitcase for school holiday getaways, family road trips, or weekends when everyone insists on packing their own pillow.

And unlike other expandables that go wobbly and wonky when full, this one holds its shape like a champ. It’s secure, structured, and ready for whatever your itinerary (or toddler) throws at it.

The Large: For When You Pack Like You’re Moving

The Large Check-In Case ($79) is your go-to for serious family travel. You know the kind — long-haul flights, snow gear, or “we might move countries but who knows” packing. With eight spinner wheels, reinforced corners, and a sturdy zip with lock system, this one feels far more high-end than its price suggests.

Also — it nests. All three sizes stack neatly into one another, so if storage at home is a battle (hi, tiny hallway cupboard), Fly First’s design is already doing you a solid.

Travel Accessories That Actually Work

Beyond luggage, Fly First has gone full genius-parent-mode with their packing accessories. Need order in your chaos? The Packing Cube sets ($8–$15) are a revelation. You can separate each kid’s clothes, prep outfits in advance, or just feel like your life is (temporarily) under control.

Then there’s the TSA Locks ($9) and Key Locks ($8) — easy to attach, security-friendly, and actually cute. We’re also obsessed with the Silicone Luggage Tags (2pk for $5) and the Memory Foam Neck Pillow ($9) — because parents deserve sleep too (even if it’s upright, wearing a Peppa Pig eye mask).

And for families? There’s the Family Pack with Luggage Straps and Tags (4pk for $25) — a simple but smart way to keep everyone’s gear looking coordinated and easy to spot.

Why Parents Are (Literally) Rolling With It

Let’s be real. As parents, we’re used to making do. We’ve turned nappy bags into handbags, sat on suitcases to close them, and duct-taped wheels back onto hand-me-down luggage. But finally — there’s a brand that understands we want nice things too… just without the guilt price tag.

Fly First brings that feeling of calm organisation before the chaos of the trip starts. It’s built for people who want practical, stylish solutions, without needing to remortgage the house just to board a flight.

And for anyone who’s ever whispered “please survive just one more trip” to their suitcase at the airport? This one’s for you.

Where to Buy (and Why You’ll Brag About It)

Fly First is available online at flyfirst.com.au and in-store at Big W — making it ultra accessible, especially for regional families and last-minute shoppers.

Whether you’re jetting to Queenstown for snow season, road-tripping the east coast, or doing the Melbourne-to-Sydney shuttle with a baby on your hip and a coffee in your teeth — Fly First is your new travel MVP.

It’s Australian, affordable, and unapologetically stylish. And frankly? It’s about time a luggage brand got the parenting memo.