Mecca Brands

Mecca Brands was founded by Jo Horgan in 1997, starting with a single boutique in South Yarra, Melbourne. Horgan’s vision was to bring the world’s best beauty brands to Australia, creating a retail space where customers could access niche and high-end cosmetics in one location. Today, Mecca is a powerhouse in the beauty industry, operating under Mecca Cosmetica and Mecca Maxima banners. They offer an expertly curated selection of skincare, makeup, fragrance, and haircare from over 100 global brands, alongside their own signature lines. Known for exceptional customer service and the ‘Mecca Trove’ of exclusive finds, the brand has transformed how Australians shop for beauty. Mecca’s stores are designed to be high-energy, educational, and inspiring, providing personalized consultations and artistry services. As a female-led business, Mecca also focuses on empowering women through its M-Power initiative. From its Melbourne headquarters, Mecca continues to lead with innovation, digital excellence, and a deep passion for the transformative power of beauty.