Akubra Hats

Akubra is more than just a hat brand; it is a quintessential symbol of Australian identity and resilience. Founded in 1874 by Benjamin Dunkerley, the company pioneered fur-felt hat making in Australia. For over a century, the brand has remained in the hands of the Keir family, now spanning five generations. Based in Kempsey, Akubra produces high-quality, durable hats designed to withstand the harsh Australian environment. Their flagship store in Sydney’s historic Strand Arcade showcases the full range of their craftsmanship, from traditional bush hats to modern urban styles. Each Akubra hat undergoes a rigorous manufacturing process involving over 70 individual steps, ensuring that every piece provides exceptional sun protection and longevity. Renowned globally, Akubra remains a testament to Australian manufacturing excellence, blending rural heritage with timeless fashion. Whether on a cattle station or in the city, an Akubra represents a deep connection to the Australian landscape and its hardworking spirit.