Miss Gladys Sym Choon

Miss Gladys Sym Choon is more than just a boutique; it is a living testament to Adelaide’s multicultural history and entrepreneurial spirit. Founded in 1923 by Gladys Sym Choon, the daughter of a Chinese immigrant, the store broke social barriers of the era. Gladys was a pioneer, becoming one of the first women of her heritage to own a business in South Australia. For over a century, the Rundle Street icon has curated avant-garde fashion, footwear, and accessories, maintaining a reputation for being ahead of the curve. While the business has evolved, it retains its deep family roots and commitment to unique, high-quality style. Today, the store remains a cornerstone of the East End, offering a blend of international labels and local designers. Its vibrant history and dedication to independent retail make it a premier destination for those seeking fashion with a story, reflecting a legacy of resilience and artistic flair.