Three Aussie Beauty Brands Proving That Going Green Can Still Be Glam

Because good skin and good intentions should totally coexist.

Let’s be honest — as parents, we’ve all stood in the skincare aisle wondering if that ‘natural’ cream is really natural, or just a fancy label on a bottle of disappointment. But the tides are turning — and they’re turning green.

According to the brains at Monash Business School, nearly half of Aussie shoppers now actively consider sustainability when buying beauty products (yep, even when wrangling toddlers and dodging glitter bath bombs). Better yet, 42% are even willing to pay more for eco-friendly options.

So what does that mean for your beauty shelf? A whole new wave of conscious beauty that actually delivers — and we’ve got three Aussie game-changers leading the charge, all featured at this year’s Naturally Good Expo 2025.

 MYŚAA: The Minimalist With a Mission

MYŚAA isn’t here to play — unless it’s playing a part in protecting the planet. With sleek, sustainable packaging, FSC-certified materials, and small-batch production that puts quality first, MYŚAA’s skincare is all about intentional beauty.

From ethically sourced ingredients to full transparency about what’s in (and not in) their products, they’re the Marie Kondo of your beauty routine — minus the stress cleaning.

 MUD ORGANICS: Earthy Vibes, Elevated Results

With a name like MUD, you’d expect them to keep things grounded — and they do, in the best way. MUD ORGANICS is quickly becoming a go-to for eco-conscious parents and skincare lovers alike.

Their ethos? “Good for you, good for the planet.” From compostable packaging to clean-as-a-whistle formulas, they’re raising the bar and keeping your skin (and your conscience) clear.

 Ere Perez: The OG of Clean Beauty

If clean beauty had a founding matriarch, Ere Perez would be it. This brand has been preaching sustainability since before it was cool — think refillable packaging, biodegradable materials, and Aussie-sourced ingredients wherever possible.

Their makeup and skincare range is just as effective as it is ethical — and yes, it’ll still survive a day care drop-off or playdate meltdown.

 Where to Meet These Trailblazers? Naturally Good Expo 2025

Want to see what the future of beauty looks like (and maybe snag some samples while you’re at it)? Head to the Naturally Good Expo, happening May 26–27 at ICC Darling Harbour, Sydney.

It’s where Australia’s most forward-thinking beauty, wellness, and lifestyle brands gather under one roof — and where you’ll get the inside scoop on what’s next in conscious innovation.

 About Naturally Good Expo

Naturally Good is the event for brands and buyers who care about what’s in their products and what’s behind them. Whether you’re a retail pro, content creator, or just someone who reads ingredient lists like novels, this is your kind of crowd.

 Learn more or register at naturallygood.com.au